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Effective SEO ----Part Four - On-Page SEO
Part Four - On-Page SEO
"On-page SEO" is the stuff, oddly enough, on your pages and to your site.
Search Engine Friendly URL's
Build a site without session ID's. Build a site which either has static URLs are URLs that appear to be static. The fewer parameters in the URL, the better. After all, what's the use of optimizing a page if it's never going to make it into the search engine's index?
An example of a URL with session ID's:
http://www.v7n.com/forums/forumdisplay.php?f=9
A cleaner URL:
http://www.v7n.com/forums/forumdisplay.php?f=9
Best URL for SEO:
http://www.v7n.com/forums/forum-lobby/
The Title Element
The title element, commonly referred to a page title, is the most important of on-page SEO.
Other factors to consider are:
Keywords in the heading tags:
Meta Keywords:
Meta Description:
Folder and File Names:
Bad:
www.v7inc.com/tutorial/cpanel_xv2_POP.htm
This URL may include the word "cpanel" and "POP", but it is separated by an underscore (_) instead of a hyphen (-). Google does not parse keywords in URLs when they are run together, or when they are separated by an underscore.
Instead, use the hyphen:
www.v7inc.com/flash-tutorials.php
Internal Anchor Text
Wrong:
Unless you are targeting the keywords "Clicking" and "Here", that isn't going to help you much.
Correct:
Descriptive anchor text. It works wonders.
Body Copy Keyword Density and Prominence
Without Keyword Density:
Include the keywords:
Low keyword Prominence:
High Keyword Prominence:
Keyword first, you see.
Bold Text:
Italicized Text:
NOTE: The above mentioned items are "on page SEO". They tend to make your pages look uglier. You need not use all of those, or any of those. They are simply factors that the search engine may consider, and you may pick and choose which items you wish to use and which you'd rather not use.
"On-page SEO" is the stuff, oddly enough, on your pages and to your site.
Search Engine Friendly URL's
Build a site without session ID's. Build a site which either has static URLs are URLs that appear to be static. The fewer parameters in the URL, the better. After all, what's the use of optimizing a page if it's never going to make it into the search engine's index?
An example of a URL with session ID's:
http://www.v7n.com/forums/forumdisplay.php?f=9
A cleaner URL:
http://www.v7n.com/forums/forumdisplay.php?f=9
Best URL for SEO:
http://www.v7n.com/forums/forum-lobby/
The Title Element
The title element, commonly referred to a page title, is the most important of on-page SEO.
Code:
<TITLE>Web Hosting - Rated #1 by Slanted Reviews.com</TITLE>
Keywords in the heading tags:
Code:
<H1>Quality Web Hosting</H1>
Quote:
| <meta name="keywords" content="web hosting, cpanel hosting, seattle hosting, web host, quality hosting, webhost, webhosting, PHP host"> |
Quote:
| <meta name="description" content="Web Hosting by V7. Rated #1 by Slanted Reviews.com. We support PHP, MySQL and a bunch of other stuff."> |
Bad:
www.v7inc.com/tutorial/cpanel_xv2_POP.htm
This URL may include the word "cpanel" and "POP", but it is separated by an underscore (_) instead of a hyphen (-). Google does not parse keywords in URLs when they are run together, or when they are separated by an underscore.
Instead, use the hyphen:
www.v7inc.com/flash-tutorials.php
Internal Anchor Text
Wrong:
Quote:
| Navigate to my Business Hosting Page by Clicking Here |
Correct:
Quote:
| Check out our Business Hosting |
Body Copy Keyword Density and Prominence
Without Keyword Density:
Quote:
| You'll love our services. |
Quote:
| You'll love our web hosting. |
Quote:
| You'll love our web hosting. |
Quote:
| Web Hosting is what you'll love. |
Bold Text:
Quote:
| You'll love our web hosting. |
Quote:
| You'll love our web hosting. |
NOTE: The above mentioned items are "on page SEO". They tend to make your pages look uglier. You need not use all of those, or any of those. They are simply factors that the search engine may consider, and you may pick and choose which items you wish to use and which you'd rather not use.
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